JOB POSTING: Social Media Coordinator

Principal Function

The Social Media Coordinator is responsible for managing and maintaining the City’s social media presence across multiple platforms. This position develops engaging digital content, manages public communication efforts, and promotes organizational initiatives through social media and other digital channels. The Social Media Coordinator creates platform-specific content for services such as TikTok, Instagram, Facebook, LinkedIn, YouTube, and X (Twitter) while helping ensure accurate, timely, professional communication with the public, and all other duties as assigned.

Essential Duties and Responsibilities

Duties include, but are not limited to:

1. Create, schedule, and publish content across social media platforms including TikTok, Instagram, Facebook, LinkedIn, YouTube, and X (Twitter).
2. Develop engaging short-form video content, reels, stories, graphics, photos, and written posts tailored to specific social media platforms and audiences.
3. Record, edit, and produce TikTok and Instagram video content highlighting organizational services, events, projects, programs, and community engagement efforts.
4. Writes and edits copy for websites and other digital media channels.
5. Conducts ongoing content audits of social media accounts and monitor for comments, messages, and public engagement and respond or escalate issues appropriately.
6. Assists Multimedia Coordinator with live streams, AV, and tech support for City of Hammond events.
7. Communicates with and between all city offices/departments, as needed.
8. Attends all meetings, conferences, training sessions, etc., as required.

Competencies

To perform this job successfully, all employees at the City of Hammond should demonstrate the following competencies:

• Attendance/Punctuality – Is consistently at work on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Public Service – Responds to requests for service and assistance; Manages difficult or emotional situations focusing on listening without interrupting and keeping one’s emotions under control; Solicits feedback to improve service.
• Professionalism – Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Teamwork – Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views and is willing to try new things; Gives and welcomes feedback from team members; Contributes to building a positive team spirit; Puts success of team above own interests; Builds morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
• Oral and Written Communication – Speaks clearly and persuasively in positive and negative situations; Listens and gets clarification; Responds well to questions verbally and in a written format; Writes clearly and informatively and edits work for spelling and grammar; Reads and interprets written information; Presents numerical data effectively, as required by the job.
• Organizational Support – Follows policies and procedures; Completes the essential duties and responsibilities of the job correctly and on time; Maintains confidentiality and meets commitments, as required; Supports affirmative action and respects diversity; Participates in meetings; Supports the municipality’s goals and values; Represents the municipality in a positive manner when engaged in outside activities.

Job-related Competencies

To perform this job successfully, employees in this job should demonstrate the following competencies:

• Knowledge of major social media platforms, trends, and content strategies.
• Strong written, verbal, and visual communication skills.
• Ability to create engaging short-form video content for social media platforms.
• Experience with photography, videography, video editing, and related equipment.
• Basic graphic design skills and familiarity with design software or applications.
• Knowledge of branding and public communication principles.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong organizational, interpersonal, and customer service skills.
• Ability to exercise sound judgment and professionalism in public communications.
• Familiarity with analytics and reporting tools.
• Ability to work independently and collaboratively.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty according to the requirements of the organization. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

Education and/or Experience

High school diploma or general education degree (GED) and Bachelor’s degree (B.S./B.A.) in Communications, Marketing, Public Relations, Journalism, Graphic Design, Digital Media, or related field required. One to three years of experience managing social media accounts, creating digital content, or supporting communications efforts preferred. Equivalent combinations of education and experience may be considered. Previous social media experience is required. Previous social media experience in a municipality or government-related job is desired.

Other Skills and Abilities

The following skills and abilities are either required or desired.

• Computer software skills required include: Microsoft Outlook, Word, Excel, Access, and PowerPoint.
• The ability to learn municipality-specific software within a reasonable timeframe is desired.
• A general knowledge of Final Cut Pro, OBS, Adobe Photoshop, InDesign, and Illustrator, as well as a proficiency with HTML, CSS, and WordPress is required.
• A general knowledge of Meta Ads Manager and Google Ads.
• A general knowledge of web development and photography principles and practices is required.
• A comprehensive knowledge of social media channels, webcasting platforms, and contact management software is required.
• A comprehensive knowledge of video production tools and techniques and the ability to shoot and edit video for the worldwide web is required.
• A comprehensive knowledge of video, audio, and lighting equipment.
• A general knowledge of copyright laws is required.
• A general understanding of federal and state laws as they relate to multimedia, municipalities, and reporting is required.
• A general understanding of City of Hammond policies and procedures as they relate to multimedia and information technology is required.
• A comprehensive knowledge of all municipal operations within the City of Hammond is required.
• The ability to maintain and cultivate positive relationship with the public, vendors and other City of Hammond departments is required.
• The ability to make sound and rational decisions including exercising independent judgment within established protocols and guidelines is required.
• The ability to multi-task and work in a fast-paced environment while providing exceptional customer service is required.
• The ability to recognize confidential information and to keep that information confidential as required by state statutes and internal office processes, procedures, and guidelines is required.
• The ability remain current with all required licenses, certifications and in-service requirements is required.
• The ability to operate a computer, printer, copy machine, scanner, fax machine, calculator, and other office equipment is required.
• The ability to speak, read and write in English is required. Spanish is desired.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

While performing the duties of this job, the employee is regularly required to walk; sit; use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear. The employee is frequently required to stand. In addition, the employee is occasionally required to climb or balance, and taste or smell. The employee is frequently required to move up to 50 pounds and is occasionally required to move up to 100 pounds with the use of a cart, dolly, or other assistive device.

Specific vision abilities required by this job include close vision (clear vision at 20 inches or less), distance vision (clear vision at 20 feet or more), color vision (ability to identify and distinguish colors), peripheral vision (ability to observe an area that can be seen up and down or to the left and right while eyes are fixed on a given point), depth perception (three-dimensional vision, ability to judge distances and spatial relationships), and the ability to adjust focus (ability to adjust the eye to bring an object into sharp focus).

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

While performing the duties of this job, the employee is frequently exposed to working near mechanical parts and electrical shock. The employee is occasionally exposed to working in high precarious places, and outdoor weather conditions when traveling outside of the department. The noise level in the work environment is usually moderate.

The Mayor’s Office is open from 8:30 a.m. to 4:30 p.m., Monday through Friday, and this job may require work beyond these hours and on the weekends and on holidays, as needed. The job also requires that the employee be on-call and then called-in to work, as needed. Employee will be required to drive City of Hammond vehicles or their own vehicle to jobsites and events. Thus, a valid driver’s license is required and employee must be able to be insured by the city.